Hallmark Manufacturing Inc.

Hallmark Manufacturing traces its roots to 1948, when founder Hubert Ward built his first camping trailer in Brownsville, Texas after World War II. The company worked its way across Colorado over the following two decades, operating under names like Warhawk Manufacturing and Aspen Campers before settling into the Hallmark identity along the Front Range. By 2000 the factory was in Fort Lupton, north of Denver, where the second generation ran production for more than two decades. In 2025, third-generation president Matt Ward moved the entire operation into a new three-building facility in Fort Collins with twelve acres of yard space, roughly triple what the Fort Lupton shop had to work with.

The entire lineup is factory direct. There are no authorized dealers anywhere, which means buyers call or visit the Fort Collins shop, spec their camper with the build team, and wait for their turn in the production queue. Hallmark intentionally caps output at around 20 units per year, a deliberate choice by Matt Ward to keep quality standards tight and reduce the excessive customization that had historically complicated production. Every camper that leaves Fort Collins shares the same core architecture: a molded fiberglass exterior, a proprietary maintenance-free composite roof, a patented manual roof lift system that operates with a cordless drill or hand crank in under a minute, real wood cabinetry in bamboo, maple, or oak, and a lithium battery system with at least 200 amp hours and 215 watts of solar as standard equipment. Hallmark backs that construction with a five-year structural warranty, one of the longest in the pop-up slide-in category.

The current model lineup includes the Milner for shorter beds, the side-wall-dinette Guanella for longer beds, the Victor with its front-wall dinette floor plan, and the Everest. The 2026 Vail returned to the lineup as a long-bed model with a full-size wet bath built into a pop-up platform, a rare feature in the category. Models like the Nevada, Cuchara, and Ute are on hold while Ward focuses production on the core four.